A website is an essential part of a small business strategic plan for growth and success. First Call Locating, is a small business that picks up where county services end. They are the first call after NC811. “We start where 811 Stops” is their slogan. The law requires you to call 811 and have your public utilities marked before you dig. However, public utility companies will only locate the facilities they own (utilities that run meter to main like electric, gas, oil, telephone, and water). So they mark the underground utilities and structures 811 does not. The owner, Russ LeGault, explained what his business goals were, as we mapped out ideas for his website. He provided me with plenty of information for it. He also gave me his business card, with a logo, which established the color scheme and overall look of the site. We also created a Google Business Page for his business, which is vital for an on-line presence.